Writing Your Vision Statement, 2010

Writing the vision statement for your service development project can be the most enjoyable aspect of being your own business analyst. You must curb your enthusiasm during the writing process. A business analyst can become lost in great expectations when writing the vision statement.

Writing the vision statement will answer the everyday questions of who, what, when, why, and where. The who can define the investor and the end -user. The investor or the business owner as who will be listed as the person investing time and resources towards the company enabling the project to be completed. It will include pertinent information about the company stand on technology being developed.

In writing a vision statement the "what" is the project program. The vision statement will deliver reasoning behind why the service program is being developed. It will include what the program or product will be able to accomplish, what uses the program or product will have and who the service program will impact. The vision statement may include statements of interest including updates available. The key is to keep the vision statement truthful.

Vision statements include when the service project or program, product will be completed or available for use. It will set a goal for release or implementation. The when is the time frame set by the business investor and development teams needs and assessment.

Determining the when of a vision statement can be an overwhelming task. There are always reasons why something cannot be done on time. The infamous phrase is "There is never enough time to do it right, but always enough time to do it again." To set a definitive date in a vision statement is to take a risk. This is something which should also be included. Investor and end users will know the date is tentative.

The vision statement will deliver the reason why the program or project is being developed. It will list needs by the investor and the end user. It will answer how the procedure or program will benefit the investor business owner. The vision statement will allow for projected returns on the investment. It will list why the program has to be developed for the betterment of the business venture. The vision statement will answer why the project steps are being taken. This is probably one of the key elements in a vision statement.

Where and how the program will be used is another key factor listed in the vision statement. The business analyst will determine where the program will best be utilized. In writing the vision statement the business analyst will reveal where project development will take place. It will also list where any outside resources will be used. Where the business owner applies the program he/she will fully understand and will be instrumental in how the program is developed.

The vision statement is not to be confused with the mission statement of a company.  The vision statement is concerning the service development program as a key project and only the program project.  There may be great ideas expressed in the vision statement. A good business analyst will be able to keep the vision statement focused on the needs of the investor.  It is up to the business analyst and developers to keep the vision statement real and attainable.  This is a mission with a targeted success date. 

The vision statement will deliver this information so an investor or the business owner knows the scope of the service projections.  The keep in mind the vision statement is the concept behind the mission.

By John M. Betancourt

Business Development Services

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